Thinking Craft
The vision was right. The technology wasn't ready.
Twenty years of cognitive-marketing research meets an AI engine finally fast and cheap enough to use it.
The Craft
Thinking Craft pioneered cognitive personalization more than 20 years ago, proving that consumers respond differently when marketing messages align with the way they naturally think and process information. Early enterprise studies validated the concept, but the cost of creating individualized content at scale kept it out of reach.
Generative AI has removed that constraint. Personalized content can now be created instantly and at virtually unlimited scale, letting Thinking Craft commercialize a vision that was decades ahead of the market.
Every major advertising platform relies on AI to decide who should receive an ad — scoring behavioral signals like search activity, browsing history, demographics, location, purchase history and device data to predict what a consumer is likely to buy.
Despite these advances, today's platforms have little understanding of how an individual naturally processes information and makes decisions. Thinking Craft's cognitive intelligence platform fills that gap — identifying communication style, decision-making preference and information-processing pattern, then dynamically versioning content to match it.
Cognitive Personalization
Align marketing messages with how consumers naturally think & process info.
Generative AI Scale
Create instant, personalized content at virtually unlimited scale.
Behavioral Data Scoring
Score search activity, browsing history, demographics, and location signals.
Cognitive Intelligence
Identify communication style, decision preference, and dynamically version content.
Cognitive personalization is commercially scalable for the first time.
Years of research. The right moment.
The $560 billion digital advertising market has solved the targeting problem. The communication problem remains wide open. Thinking Craft's cognitive research answers it.
Creating cognitive-specific content used to require teams of writers, designers, and researchers. The economics made scale impossible. Generative AI changes that entirely. It can now produce thousands of cognitively adapted versions of any message in seconds.
Thinking Craft's research tells the AI what to say to each type of person. The research is ready. The infrastructure is now available. With an exclusive license, NewCo is the commercial vehicle to bring it to market.
The digital ad market needs a better way to communicate, not just target.
Statistical confidence on the validated cognitive dataset built with Acxiom.
Fortune 500 enterprise deployments with documented, auditable results.
A cognitive research think tank. Now ready to commercialize.
Leveraging proprietary cognitive methodology to build NewCo, the commercial vehicle for personalized intelligence delivery.
Thinking Craft is a cognitive research think tank. It was not built to be a commercial operating company. It was built to answer one question: how do people think, and how can you use that to communicate more effectively?
The think tank holds an exclusive license to a cognitive model developed by Wayne Michael Sturm, a Gestalt Therapist who developed an assessment to determine which parts of the brain a person uses when thinking. Thinking Craft enhanced Sturm’s model by embedding its content versioning methodology on top of it.
The research is done. The model is proven. NewCo is being formed now to commercialize it, enabled by AI infrastructure that did not exist before.
Thinking Craft is the IP parent and majority stakeholder. NewCo is the commercial entity being formed to build and launch the product. Investors enter at the NewCo level with exposure to the underlying IP through Thinking Craft's ownership stake. This structure protects the research while giving investors a clean early-stage entry point.
Our 4 Calibration Quadrants
We separate and calibrate human thinking styles into four specific operational quadrants to optimize corporate software synergy.
Structural Protocol
Engineered specifically for system stability, strict compliance auditing, database integrity checks, and predictable execution paths.
- Determinism guarantees
- SOC2 compliance auditing
- Encrypted persistence matrices
- Consistent API response schemas
Analytical Telemetry
Processes vast, unstructured client datasets, extracts system telemetry signals, and provides real-time quantitative dashboards.
- Unstructured data profiling
- High-throughput server feeds
- Continuous vector progressions
- Deep analytical forecasting
Conversational Cohesion
Focuses heavily on human support loops, team collaboration channels, friendly interactive micro-copy, and onboarding workflows.
- Empathy-first text prompts
- Collaborative project cards
- Frictionless UI touchpoints
- Threaded communication updates
Velocity Acceleration
Calibrated for rapid design adaptation, brand campaign launches, creative variations orchestration, and market positioning tests.
- Multi-variant layout sweeps
- Scalable ad-funnel pathways
- Agile conversion engineering
- Dynamic creative direction